The longest-running daily radio show in the United States, the legendary program is hosted by Blues Hall of Fame member “Sunshine” Sonny Payne. The first show aired on Nov. 21, 1941, and featured Sonny Boy Williamson and Robert Lockwood, Jr. The name came from the show’s sponsor, King Biscuit flour. Payne became full-time host in 1951 and continues to broadcast live from the Delta Cultural Center weekdays at 12:15. The Peabody Award-winning program has a worldwide audience via the Web. Visitors are welcomed to sit in and watch the live broadcasts.