If you notice a bright light emanating from the north shore of the Arkansas River, don’t be alarmed. Be proud. The North Little Rock Visitors Bureau was recently named a Shining Example by the Southeast Tourism Society.
The North Little Rock Visitors Bureau was awarded Convention and Visitors Bureau of the Year (budget under $1 million). This is the first such award to be presented to any organization from the state of Arkansas.
According to bureau director Karen Trevino, the full-time staff of six paid employees and a budget of $700,000 accomplishes a great deal. Brochure design, advertising insertions and media releases are done in-house. The Bureau has cultivated brochures in both English and Spanish; worked with the Hispanic community giving them knowledge of the services in town; created a “Be a Tourism Magnet” card that was a huge hit with the community, and finally, coordinated the North Little Rock “Welcome to Our City” program for community businesses’ employees to better serve the city’s visitors.