Figuring out how to target and reach a wide range of people across many changing demographic groups with a limited budget can be a daunting, yet necessary task. In the age of social media, finding the right balance between online marketing formats and traditional marketing platforms is important as well. Don’t reinvent the wheel. Learn about models for successful marketing during the Arkansas Governor’s Conference on Tourism March 3-5 in Hot Springs.
Two consecutive sessions on Monday, March 4 include a panel discussion providing marketing options and ideas for businesses with smaller budgets. “The Right Media Mix for Small Marketing Budgets” will feature Lynn Berry, director of public relations at Branson CVB; Regena Bearden, vice president of marketing and public relations at Memphis CVB; Amanda Keeney, account executive at Mitchell Communications; Scott Crider, founder of Watchdog Causes; and Jim Karrh, president of The Marketing Doctors. The panel will be moderated by Brian Clark, a vice president with Cranford Johnson Robinson and Woods.
In the field of online and social media, the efforts of these professionals have been extremely successful, and are standards that can be used as a model by other destination marketing organizations. Learn how to target and reach a wide range of people across many changing demographic groups, and how to divide your budget between traditional and and new marketing mediums. You’ll hear brief case studies, tips, and advice for cost effective social media campaigns that get measurable results.