The organization behind the South Main Street revitalization in Little Rock is expanding Pop Up’s reach outside the Capitol City to the Park Hill neighborhood of North Little Rock.
Developed by studioMAIN and Create Little Rock, Pop Up in the Rock is a community development organization that focuses on enhancing local city areas with underdeveloped potential.
Pop Up in the Rock is part of the national movement called the “Better Block Project” whose goal is to enhance a forgotten, desolate, or car-dominated street into a more community-oriented area for a weekend in the hopes of inspiring permanent change.
This group of young professionals engages with community members to determine specific needs and institute changes such as bike lanes, shops, dining pop-ups and entertainment. By transforming just a few blocks into a thriving, complete locale, Pop Up in the Rock exemplifies the idea that developing potential, even block-by-block, can make our city better.
- Free and open to the public