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2015 Governor's Conference Program

Sunday–March 8

11:00 a.m.-5:00 p.m.: REGISTRATION

11:00 a.m.-6:30 p.m.: ARKANSAS THE NATURAL STATE GIFT SHOP OPEN

4:00 p.m.-5:30 p.m.: HOSPITALITY SUITE OPEN
Connections Bar & Grill

6:30 p.m.-8:30 p.m.: OPENING RECEPTION & EARLY BIRD PARTY (download flyer here)
Arkansas Convention Center

Shuttle will be provided to all Texarkana, Arkansas hotels

Monday-March 9

7:00 a.m.-6:00 p.m.: REGISTRATION

8:30 a.m.: OPENING CEREMONY & RIBBON-CUTTING


9:00 a.m.-10:00 a.m.: GENERAL SESSION-—
“HOW TO ENJOY BORDERLESS SUCCESS”

Featuring: Dr. Burt Smith, Owner, EMI Research Solutions, LLC

10:00 a.m.-10:30 a.m.: REFRESHMENT BREAK

10:45 a.m.-11:45 a.m.: CONCURRENT SESSIONS

A. “YOUR 40-MINUTE MARKETING PLAN”

Featuring: Dr. Burt Smith, Owner, EMI Research Solutions, LLC

B. “WE’RE ON YOUR PAYROLL—
YOUR PARKS & TOURISM TEAM”

Featuring: Panel Presentation

C. “BICYCLING IN THE NATURAL STATE”

Featuring: Mike Van Abel, President, International Mountain
Bicycling Association

12:00-1:30 p.m.: LUNCHEON—“REPUTATION
MANAGEMENT IN THE AGE OF THE INTERNET”

Featuring: Scott Caufield, Destination Marketing Organizations
Midwest Sales Manager, TripAdvisor

1:45 p.m.-2:45 p.m.: CONCURRENT SESSIONS

A. “YOUR 40-MINUTE MARKETING PLAN”

Featuring: Dr. Burt Smith, Owner, EMI Research Solutions, LLC

B. “YOUR NATIONAL PARKS—100 YEARS OF WONDER!”

Featuring: Panel Presentation

C. “BICYCLING IN THE NATURAL STATE”

Featuring: Mike Van Abel, President, International Mountain
Bicycling Association

2:45 p.m.-3:15 p.m.: REFRESHMENT BREAK

3:15 p.m.-4:45 p.m.: “TRENDS AND
TAKEAWAYS—ARKANSAS TOURISM IN 2015”

Presented by: The Arkansas Department of Parks and Tourism,
CJRW and Aristotle marketing team

5:30 p.m.-7:30 p.m.: ARKANSAS TOURISM
DEVELOPMENT FOUNDATION AUCTION

Featuring: Steve Sims, nationally recognized auctioneer

8:00 p.m.-11:00 p.m.: HOSPITALITY SUITE OPEN

Tuesday-March 10

7:00 a.m.-6:30 p.m.: REGISTRATION

7:00 a.m.-6:30 p.m.: ARKANSAS THE NATURAL STATE GIFT SHOP OPEN

7:45 a.m.-9:00 a.m.: ARKANSAS TOURISM INDUSTRY BREAKFAST—“FOUR SCORE AND TWO YEARS AGO...”

Featuring: Richard W. Davies, Executive Director,
Arkansas Department of Parks & Tourism

9:15 a.m.-10:15 a.m.: CONCURRENT SESSIONS

A. “MAKING YOUR SPECIAL EVENTS TRULY SPECIAL”

Featuring: Panel Presentation

B. “RETIREES—A HIDDEN MARKET”

Featuring: Panel Presentation

C. “SHOTS OF A LIFETIME—AND HOW TO TAKE THEM”

Featuring: Chuck Haralson, Chief Photographer,
Arkansas Department of Parks & Tourism

10:15 a.m.-10:45 a.m.: REFRESHMENT BREAK

10:45 a.m.-11:45 a.m.: CONCURRENT SESSIONS

A. “MAKING YOUR SPECIAL EVENTS TRULY SPECIAL”

Featuring: Panel Presentation

B. “GROUP TRAVEL—DON’T MISS THE BUS!”

Featuring: Liz Bittner, Executive Director, Travel South USA

C. “MOTORCYCLISTS—A ROARING MARKET!”

Featuring: Panel Presentation

12:00-1:30 p.m.: LUNCHEON—
“ARKANSAS—A STATE OF MIND”

Featuring: Rex Nelson, President,
Arkansas’s Independent Colleges & Universities

1:45 p.m.-2:45 p.m.: CONCURRENT SESSIONS

A. “HISPANIC TRAVELERS—BUENOS DIAS!”

Featuring: Cinco Media

B. “GROUP TRAVEL—DON’T MISS THE BUS!”

Featuring: Liz Bittner, Executive Director, Travel South USA

C. “MOTORCYCLISTS: A ROARING MARKET!”

Featuring: Panel Presentation

2:45 p.m.-3:15 p.m.: REFRESHMENT BREAK

3:15 p.m.-4:15 p.m.: KEYNOTE ADDRESS—“SAVVY MARKETING FOR SAVVY TRAVELERS”

Featuring: Doug Lansky, award-winning travel writer,
world-travel expert and travel trends futurist

6:30 p.m.-7:15 p.m.: HENRY AWARDS RECEPTION

7:15 p.m.: HENRY AWARDS BANQUET & CEREMONY

8:45 p.m.-11:00 p.m.: HOSPITALITY SUITE OPEN