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2014 Governor's Conference Program


March 9-11, 2014
Embassy Suites and John Q. Hammons Convention Center 
3303 Pinnacle Hills Parkway – Rogers, AR 72758 

Sunday, March 9

11:00 a.m. – 5:00 p.m.
Registration Open
Business Center – North Entrance
John Q. Hammons Convention Center 


Arkansas - The Natural State Gift Shop Open
Located next to Registration
 4:00 - 5:30 p.m.
Hospitality Suite

Salon C-E
John Q. Hammons Convention Center
Sponsored by the Arkansas Broadcasters Association

6:30 – 8:30 p.m.  Opening Reception
Crystal Bridges Museum of American Art
(Buses will transport delegates to/from the museum starting at 6:00 p.m. with the last bus departing the museum at 9:00 p.m. Gather in the lobby of the Embassy Suites. Light hors d’oeuvres will be served. A list of restaurants will be available for those who plan to have dinner after the reception.) 

8:30 - 11:30 p.m. Hospitality Suite
Salon C-E
John Q. Hammons Convention Center
Sponsored by the Arkansas Broadcasters Association


Monday, March 10

7:00 a.m. - 6:00 p.m. Registration Open
Business Center – North Entrance
John Q. Hammons Convention Center

Arkansas – The Natural State Gift Shop Open
Located next to Registration

8:30 a.m. Opening Ceremony
North Rotunda
John Q. Hammons Convention Center

9:00 a.m. General Session
"The Transformative Power of Travel" - Featuring Andrew McCarthy, actor, director and award-winning travel writer.
Grand Ballroom V
Sponsored by AJR Media

10:00 – 10:30 a.m. Refreshment Break
Grand Foyer
Sponsored by Visit Rogers

The Embassy Suites Rogers


10:45 a.m. – 11:45 a.m.  Concurrent Sessions

a.  “The Art of Storytelling”  -- Featuring Andrew McCarthy, actor, director and travel writer, and Debbie Geiger, president of Geiger and Associates, an award-winning PR firm that specializes in media market for travel and tourism industry clients.
Grand Ballrooms I & II

b.  “Social Media for Tourism Sales” – Featuring social media expert, Crystal Washington.
Grand Ballroom III

c. “I-Plan Arkansas: The Plan for Investing in Infrastructure Improvements in Arkansas.” – Arkansas Highway and Transportation Department Director Scott Bennett will share information about the new highway campaign.
Grand Ballroom IV

12:00 – 1:30 p.m. Arkansas, Incorporated
Create Partnerships. Build Business.
Featuring Richard W. Davies, Chairman of the Board

Join us for the first ever, stockholders meeting and luncheon. Learn how you can reap even bigger rewards as a major stakeholder in one of The Natural State’s largest industries – tourism.
Grand Ballroom VI
Sponsored by Hoffman Media

1:45 – 2:45 p.m.  Concurrent Sessions

a.  "Arkansas Steps Into The National Spotlight:
How Your Community or Business Can Benefit From Participation in State-Sponsored Media Tours
--
Featuring Debbie Geiger, president of Geiger and Associates, an award winning PR firm that specializes in public relations and media marketing for travel and tourism industry clients.
Grand Ballrooms I & II

b.  “The Art of Viral Social Media” – Featuring Crystal Washington, a nationally recognized social media expert.
Grand Ballroom III

c.  “I-Plan Arkansas: The Plan for Investing in Infrastructure Improvements in Arkansas” – Arkansas Highway and Transportation Department Director Scott Bennett will share information about the new highway campaign.
Grand Ballroom IV


2:45 – 3:15 p.m.  Refreshment Break
Grand Foyer
Sponsored by
Arkansas Tourism Development Foundation

3:15 – 4:45 p.m.  Arkansas, Incorporated
Create Partnerships. Build Business.
Featuring Joe David Rice, CEO, and the 3-A marketing team. Learn insider information that will make your stock in Arkansas, Incorporated even more valuable.
Grand Ballroom VI

5:30 – 7:30 p.m.   ARKANSAS TOURISM DEVELOPMENT FOUNDATION FUNDRAISING AUCTION, Plus ... Tips for Ta-tas
Bid on hundreds of valuable silent and live auction items, including trips, spa treatments, handmade merchandise, restaurant gift certificates, print advertising and online marketing packages, weekend getaways, jewelry, artwork, and more. Proceeds from the auction benefit the ATDF scholarship program and help defray costs associated with the Governor’s Conference on Tourism.

In addition, all tips collected at the beverage stations during the auction will be donated to the University of Arkansas for Medical Sciences Winthrop P. Rockefeller Cancer Institute/Breast Cancer Research Project. Honorary bartenders will be a few familiar tourism faces, who also happen to be breast cancer survivors or survivor family members.

Ambassador C-E
PLEASE NOTE: The previously announced appearance by Joe Nichols has been cancelled due to family obligations.


8:00 – 11:00 p.m. Hospitality Suite
Salon C-E
John Q. Hammons Convention Center
Sponsored by the Arkansas Broadcasters Association



Tuesday, March 11

7:00 a.m. – 6:30 p.m.  Registration Open
Business Center - North Entrance
John Q. Hammons Convention Center

 

Arkansas - The Natural State Gift Shop Open
Located next to Registration



7:45 – 9:00 a.m.

Arkansas Tourism Industry Breakfast



“Tourism Marketing Tenets (Best Practices That Turn Ordinary Into Extraordinary)” -- Featuring Lynette Xanders, CEO of Wild Alchemy, a non-traditional branding and research company, who will share how travelers plan trips and other interesting tidbits learned from focus groups.
Grand Ballroom VI
Sponsored by Southern Living/Time Inc.

9:15 – 10:15 a.m. 

Concurrent Sessions

a.  “Wayfinding & Tourism: You CAN Get There from Here” -- Featuring Jan Carpman, a wayfinding expert who co-authored the book, Directional Sense: How to Find Your Way Around.
Arkansas offers a rich array of tourist destinations, but what happens when visitors can’t easily find the attractions they seek? Jan Carpman, PhD, a nationally known wayfinding expert, will introduce you to the topic of wayfinding and explain what you need to know in order to help visitors easily find their way to, around, and out of destinations, such as parks, museums, gardens, lodging, restaurants, and more. She’ll explain how unfamiliar visitors navigate, what they expect, the components of a wayfinding system (hint: it’s more than just signs), and steps you can take right now to assist visitors in finding and enjoying our state’s unique places without getting lost along the way.
Grand Ballrooms I & II

b.  Arkansas Tourism Insights (The Basis of Recent Marketing Momentum)" -- Featuring Lynette Xanders, CEO of Wild Alchemy, a non-traditional branding and research company.
Grand Ballroom III

c.  "Historic Preservation and Storytelling: The Keys to Increased Tourism and Community Pride.” – Featuring Dr. Ruth Hawkins, executive director of Arkansas State University’s Arkansas Heritage Sites program; Cathy Cunningham, community development consultant, Southern Bancorp Community Partners; Claude Legris, executive director, Fort Smith Convention and Visitors Bureau; and, Steve Arrison, CEO, Visit Hot Springs.
Grand IV
Sponsored by the Department of Arkansas Heritage

10:15 – 10:45 a.m. 

Refreshment Break

Grand Foyer


10:45 – 11:45 a.m.

Concurrent Sessions

a.  Wayfinding & Tourism: You CAN Get There From Here"
Featuring wayfinding expert Jan Carpman.
Grand Ballrooms I & II

b.  “Is Your Community Camera-Ready? Is Arkansas?” Featuring Christopher Crane, Arkansas Film Commissioner
Grand Ballroom III

c.  “Historic Preservation and Storytelling: The Keys to Increased Tourism and Community Pride.” – Featuring Dr. Ruth Hawkins, executive director of Arkansas State University’s Arkansas Heritage Sites program; Cathy Cunningham, community development consultant, Southern Bancorp Community Partners; Claude Legris, executive director, Fort Smith Convention and Visitors Bureau; and, Steve Arrison, CEO, Visit Hot Springs.
Grand Ballroom IV
Sponsored by the Department of Arkansas Heritage

12:00 – 1:30 p.m. LUNCH ... THAT ROCKS

Presiding: Richard W. Davies, Executive Director
Arkansas Department of Parks and Tourism
AddressThe Honorable Mike Beebe
Governor of Arkansas

Presentation“Culture That Rocks”
Featuring Jim Knight, former senior director of training and development at Hard Rock International, who will share insights on culture, guest service, employee branding and philanthropy.

Sponsored by Arkansas Life magazine

1:45 – 2:45 p.m.

Concurrent Sessions


a.  “Culture and Service That Rocks” – Featuring Jim Knight, former senior director of training and development at Hard Rock International. 
Grand Ballrooms I & II

b.  
“Is Your Community Camera-Ready? Is Arkansas?” – Featuring Christopher Crane, Arkansas Film Commissioner
Grand Ballroom III

c.  "Planning and Implementing a Regional Signage System" -
Featuring Mike Malone, president of the Northwest Arkansas Council
Grand Ballroom IV
  


2:45 – 3:15 p.m. Refreshment Break
Sponsored by the Texarkana Advertising & Promotion Commission, host of the 2015 Arkansas Governor’s Conference on Tourism
Grand Foyer

3:15 – 4:00 p.m. General Session
Keynote Address: “A Newcomer’s View of The Natural State"
Featuring U of A Head Football Coach, Brett Bielema
Grand Ballroom V
Sponsored by Arkansas Business Publishing Group

4:00 – 4:15 p.m.  Q&A with Coach Bielema


4:30 – 6:30 p.m.

Hospitality Suite


Salon C-E
John Q. Hammons Convention Center
Sponsored by the Arkansas Broadcasters Association

6:30 – 7:15 p.m.

Henry Awards Reception

Grand Foyer
Co-hosted by the Arkansas Hospitality Association
Sponsored by Midwest Living/Meredith Travel Marketing

7:15 p.m. Henry Awards Banquet
Grand Ballroom VI
Co-hosted by the Arkansas Hospitality Association

8:45 - 11:00 p.m. Hospitality Suite
Salon C-E
John Q. Hammons Convention Center
Sponsored by the Arkansas Broadcasters Association