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Little Rock Tours Introduces Rolling Billboards Promoting The Natural State


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A newly Wrapped Rolling Billboard
A newly Wrapped Rolling Billboard
    Little Rock Tours Rolling Billboard
Little Rock Tours Rolling Billboard
       
 
Rolling Billboards of Little Rock Tours
Rolling Billboards of Little Rock Tours
   
July 22, 2009
 
Kerry Kraus, travel writer
Arkansas Department of Parks and Tourism
 
Little Rock Tours recently debuted two new “Arkansas Buses,” which feature custom wraps of colorful Arkansas tourism destination photos. The participating businesses are the cities of Little Rock, North Little Rock and Fort Smith, plus Garvan Woodland Gardens in Hot Springs.
 
 Cary Martin, president of Little Rock Tours, said. “We are proud to showcase our new ‘Arkansas Buses.’ They are getting lots of attention on the road… people are pointing when we drive by and other drivers speed up to the coach to get a better look.” The artwork is guaranteed for one year and is expected to last up to five.
 
“Our state is so picturesque we thought the landmarks that make Arkansas special should be displayed on our coaches for the whole world to see. Our buses run coast to coast, so people across the country are now seeing some of the beautiful landmarks that make our state proud while we roll down the road,” Martin explained.
 
The wraps are bright blue and feature a beautiful array of tulips and a waterfall representing Garvan Woodland Gardens and a horseracing scene for Oaklawn, both in Hot Springs. A United States Marshals badge, the logo for the U.S. Marshals Museum under construction, was chosen by Fort Smith. North Little Rock art is that of the USS Razorback, a historic sub moored on the Arkansas River which is open for tours and a shot of the Arkansas Queen riverboat. Little Rock is showcasing the upcoming World of Pharaohs exhibit at the Arkansas Arts Center, the Arkansas State Capitol and the Clinton Presidential Center. A shot of the picturesque Buffalo National River is also included.
 
Garvan Woodland Gardens Marketing Director Marla Crider is a believer in the rolling advertisements. "When Cary Martin contacted Garvan Woodland Gardens about participating in the Little Rock Tours bus wrap project, we didn't hesitate to confirm our interest. Rolling billboards are proven marketing tools and an inexpensive way to use colorful artwork to promote your business all year long. We have already seen a return on our investment with new group bookings and consumer visitation," Crider said.
 
Martin is excited about the positive responses he has received thus far. “Because of the response we’ve received, we’ll probably do this again, he said.. Little Rock Tours offers group tours in Arkansas and across the nation. There are 13 vehicles in its fleet, 10 of which are tour buses. For more information, visit www.littlerocktours.com or phone 501-868-7287.
 
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Submitted by the Arkansas Department of Parks & Tourism
One Capitol Mall, Little Rock, AR 72201, 501-682-7606
E-mail: info@arkansas.com
 
May be used without permission. Credit line is appreciated:
"Arkansas Department of Parks & Tourism"

 
 

ARKANSAS DEPARTMENT OF PARKS & TOURISM
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