The mission of the Communications Section is to increase travel awareness and visitation to Arkansas by portraying a positive image of the state through visual, electronic and editorial communications. The eight-member team fulfills editorial, photographic and research requests from both traditional and non-traditional outlets in an effort to increase travel awareness of Arkansas’s tourism product. Staff-driven tourism initiatives encompass the publication of e-newsletters, media releases, blogs, media kits, brochures and travel guides. In addition, the Communications team maintains the integrity of Arkansas.com and its several mini-websites oriented towards niche tourism markets. Other responsibilities range from working with visiting journalists to developing promotions throughout the state.
For more information about Arkansas’s tourism initiatives, contact the Communications Section by e-mail or by calling 501-682-7602.