The section includes four travel writers: Kerry Kraus, Jill Rohrbach, Zoie Clift, and Kimberly Williams; and Communications Manager Kat Robinson.
Traditionally, these professionals promote travel in The Natural State through informative press releases and blogs and interesting feature stories. Staff members assume the role of research assistants, tour guides and photographers for visiting journalists. These public relations efforts generate hundreds of thousands of dollars in media exposure annually for Arkansas. Members of the section also represent the Tourism Division at events, conventions and various travel shows, and serve in various advisory positions in the industry.
Each writer is responsible for a section of the state. Jill Rohrbach covers northwest Arkansas and portions of north central Arkansas. Kim Williams oversees the Delta of eastern Arkansas and a section of north central Arkansas. Zoie Clift is the writer for west-central and south Arkansas. Kerry Kraus is based in Little Rock and is responsible for central Arkansas. She also performs administrative updates to Arkansas.com.
Kat Robinson is the communications manager for the Arkansas Tourism Division. In that capacity, she is responsible for a staff of seven. She oversees research, writing and photography for Arkansas.com including 18 niche websites. She serves as editor for Arkansas Tourism publications, travel brochures, and industry newsletters. Responsible for public relations, she works with traveling journalists and film crews from all over the world, generating media exposure for Arkansas.
Kerry Kraus, travel writer (Central Arkansas and Arkansas.com)
Jill Rohrbach, travel writer (Ozarks and River Valley)
Zoie Clift, travel writer (Timberlands and Ouachitas)
Kim Williams, travel writer (North Central Ozarks and Delta)