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Skip Navigation LinksStaff Travel Writers

The section includes four travel writers: Kerry Kraus, Jill Rohrbach, Zoie Clift, and Kimberly Williams; and a Communications Manager.

Traditionally, these professionals promote travel in The Natural State through informative press releases and blogs and interesting feature stories. Staff members assume the role of research assistants, tour guides and photographers for visiting journalists. These public relations efforts generate hundreds of thousands of dollars in media exposure annually for Arkansas. Members of the section also represent the Tourism Division at events, conventions and various travel shows, and serve in various advisory positions in the industry.

Each writer is responsible for a section of the state. Jill Rohrbach covers northwest Arkansas and portions of north central Arkansas. Kim Williams oversees the Delta of eastern Arkansas and a section of north central Arkansas. Zoie Clift is the writer for west-central and south Arkansas. Kerry Kraus is based in Little Rock and is responsible for central Arkansas. She also performs administrative updates to Email the communications section at

Kerry Kraus, travel writer (Central Arkansas and


Jill Rohrbach, travel writer (Ozarks and River Valley)


Zoie Clift, travel writer (Timberlands and Ouachitas)


Kim Williams, travel writer (North Central Ozarks and Delta)