Tourism-bureau-and-destination-sponsored familiarization trips help operators get to know an unfamiliar area. Setting up familiarization or fam tours that meet a busload of operators' needs, however, can be tricky. Some operators serve particular niches and pre-formed groups with specific ideas and interests to consider. Others cater to individual travelers and look for destinations with appeal to a broad audience. And time is another issue when it comes to planning fam tours. For a tour guide operator or travel agent, fams are usually best during the slow season, but not all operators have the same slow season.
Group Travel staff can give suggestions and work with your convention and visitors bureau to set up tour guide and travel agent fams upon request.