Research and Information Services
Section personnel produce a variety of research reports and statistics.
Annual Travel and Tourism Report
This travel and tourism report contains county-level economic impact data that enables users to analyze the economic impact of tourism in each area of the state.
Annual Conversion Studies
Conversion studies are performed for the Internet and for traditional broadcast and print media. The results give insight into the effectiveness of tourism initiatives and the economic impact of tourism advertising and the characteristics of Arkansas travelers.
Welcome Center Survey
This ongoing survey is administered to every 50th travel party arriving at each Welcome Center. It provides a more detailed picture of visitor travel habits and demographics.
SPECIALIZED RESEARCH AND DATA COLLECTION THROUGHOUT THE YEAR
Travel and Tourism Research Association Membership
Staff members are active in the international organization and in the regional chapter of
the Travel and Tourism Research Association to stay current on research techniques and methods to promote and teach the use of objective travel research.
The Section is responsible for fulfilling requests for Arkansas’s promotional literature. Approximately 500,000 inquiries are processed each year from those who call, write or order through our website.
Independent surveys consistently rate the Arkansas Vacation Planning Kit response time as one of the best in the nation.
Arkansas Welcome Centers are located at 13 strategic points of entry to the state. A 14th Welcome Center is operated at the State Parks and Tourism Central Office at 1 Capitol Mall in Little Rock.
Major Welcome Center staff functions are:
• To act as travel consultants, sharing comprehensive knowledge of Arkansas
attractions, scenery, events and history with about one million travelers annually
• To present a positive first impression of Arkansas and to help persuade visitors
to stay longer and discover more attractions
• To collect useful research data
• To represent the Department to their communities, playing an active role in local
and regional tourism activities
For more information about the Research and Information Services Section, contact Jennifer at 501-324-1521 or firstname.lastname@example.org.