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Skip Navigation LinksKey Messages

These key messages will help you craft a speech, letter or presentation for National Tourism Week.

  • We are all in Arkansas's Tourism Business.
  • Arkansas residents, school children, retirees, business people, and non-tourism related businesses all benefit from travelers to our state.
  • When visitors spend money in Arkansas, they support our cultural offerings with revenues, they help businesses pay employees and send kids to school.
  • Visitors improve our quality of life.  They help make Arkansas a state known for some of the best natural attractions and activities in the world, in addition to awesome cultural and heritage offerings.


Statistical Key Messages

  • Tourism is one of Arkansas's top three industries with 28 million visitors coming to the state in 2015.
  • $7.2 billion was generated in taxable sales by Arkansas tourism in 2015.
  • Arkansas tourism equals jobs. In 2015, the tourism and hospitality industry directly employed 64,679 people.


Comparable Data Key Messages

  • Tourism spending increased in 2015 to $7.2 billion.
2014: $6.7   billion               
2013: $5.9   billion
               2012: $5.8   billion
               2011: $5.7   billion
               2010: $5.5   billion
               2009: $5.3   billion
               2008: $5.5   billion
               2007: $5.3   billion
               2006: $5     billion
               2005: $4.63 billion
               2004: $4.33 billion
               2003: $3.94 billion
               2002: $3.92 billion
               2001: $3.81 billion

  • In 2015, the total number of visitors to Arkansas was 28 million.
2014: 26   million               
2013: 23.3 million
               2012: 23    million
               2011: 23    million
               2010: 22.8 million
               2009: 22.8 million
               2008: 23.8 million
               2007: 23.9 million
               2006: 23.0 million 
               2005: 21.9 million
               2004: 20.7 million
               2003: 19.6 million
               2002: 19.9 million
               2001: 19.8 million

Click on the Research tab at the top of the page for more detailed information, including the latest Economic Report on Tourism.