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Skip Navigation LinksPromotion Materials

Tips for Working with Templates
Promotional Tools for Working with Primary Audiences
Promotional Tools for Working with Secondary Audiences

TIPS FOR WORKING WITH TEMPLATES

1.  As a best practice, download Adobe Reader, if you do not already have it, to modify the forms.
2.  Download Welcome to Arkansas pdf templates below and save them to your computer.

3.  Open Adobe Reader. Go to the File tab >>“Open File…” (then elect the saved PDF).

4.  To customize templates, simply complete the blanks. Before clicking into the text boxes, hover your mouse over the box. Instructions on what to include in each box will appear in a yellow box. Adhere to the tips and type into the blanks.

5.  Each template has been designed to standard paper sizes for easy printing at your office or at a local copy shop. If possible, use sturdy, high-quality paper for invitations, counter cards and posters.

6.  Contact Jessica Ledbetter (501-682-1676) with questions.


PROMOTIONAL TOOLS FOR PRIMARY AUDIENCE

Invite managers and front-line workers from businesses who come in contact with visitors, such as restaurants, hotels, convenience stores, Main Street partners, parks, local attractions, gift and antique shops, banks, resorts, outdoor outfitters, RV parks and more.


A. Mail Invitations

Send invitations to chamber members, but don’t stop there. Mail them to others you have identified as a part of your primary audience. Remember, well-trained citizens benefit the entire community.

Download Invitation here. Invitation has been designed to fit a standard 4”x9” business envelope.

 
B. Counter Cards/Posters/Flyers

Some distribution ideas include:
  • Chamber of Commerce
  • Grocery stores
  • Boutiques
  • Restaurants
  • Museums
  • Post office
  • Public libraries
  • Convenience stores
  • Beauty and barber shops

Download Counter Card here. Print on 8.5”x11” paper. Two counter cards print per page. Simply cut along the dotted line.

Download Poster here. Print on 11”x17” paper.

Download Flyer here. Print on 8.5”x11” paper.

 
C. Social Media

Post messages on the chamber of commerce and/or city Facebook page if you have one. Also, consider creating an event page on Facebook to promote the training session by inviting guests and allowing them to RSVP there.

Download Social Media Messages here. Blue font indicates customizable portions of the post and provides instruction on information to include.

PROMOTIONAL TOOLS FOR SECONDARY AUDIENCE

Invite media outlets, such as newspapers, TV stations, radio stations, etc. Members of the media are always interested in news affecting their communities. Invite them to cover your event.


A. Media Advisory
  • Prepare your media contact list, making sure the contact information you have for each person is correct.
  • Local papers may only have a few reporters and a single editor. Call the paper and ask for the appropriate contact for the topic you want them to cover, if you are unsure.
  • Each media outlet has its own preference for receiving alerts, but most prefer email. Some small community outlets may prefer a faxed version of the advisory.
  • Be sure to email each contact individually, as mass emails are frowned upon by the news industry and can hamper one’s ability to establish a relationship with a reporter or editor.
  • Email subject line should read: “Media Advisory: [insert headline]”
  • Send the media advisory at least 24 hours before the event, if possible.
  • Call the outlets the morning of the event to make sure they received the advisory and confirm whether they plan to attend.
  • Post the media alert to your company website, and add information about the event to your company social media feeds, if applicable.
Download Media Advisory for class led by local trainer here. Blue font indicates customizable portions of the document and provides instruction on information to include.

Download Media Advisory for class led by Arkansas Department of Parks and Tourism here. Blue font indicates customizable portions of the document and provides instruction on information to include.


B. Media Kit (includes Fact Sheet and News Release)

Reporters are accustomed to receiving media kits at news conferences. Media kits contain information that the reporter may later draw upon to prepare a story about the announcement.  Provide media kits to reporters who attend the training session. After the event, you can also follow up thanking them for attending with a copy of the press release and any photos that were taken. It is also a good idea to send this information to reporters who did not come.

To prepare media kits, print fact sheet and news release and package in a simple folder.

Download Fact Sheet here. Fact Sheet does not need to be customized.

Download News Release here.