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Key Messages

Key Messages

These key messages will help you craft a speech, letter or presentation for National Tourism Week.

  • We are all in Arkansas's Tourism Business.

  • Arkansas residents, school children, retirees, business people, and non-tourism related businesses all benefit from travelers to our state.

  • When visitors spend money in Arkansas, they support our cultural offerings with revenues, they help businesses pay employees and send kids to school.

  • Visitors improve our quality of life. They help make Arkansas a state known for some of the best natural attractions and activities in the world, in addition to awesome cultural and heritage offerings.

STATISTICAL KEY MESSAGES

  • Tourism is one of Arkansas's top three industries with nearly 23 million visitors coming to the state in 2010.

  • $5.5 billion was generated in taxable sales by Arkansas tourism in 2010.

  • Arkansas tourism equals jobs. In 2010, the tourism and hospitality industry directly employed nearly 100,000 people.

COMPARABLE DATA KEY MESSAGES

  • Tourism spending increased in 2010 to $5.5 billion.
    2010: $5.5 billion
    2009: $5.3 billion
    2008: $5.5 billion
    2007: $5.3 billion
    2006: $5 billion
    2005: $4.63 billion
    2004: $4.33 billion
    2003: $3.94 billion
    2002: $3.92 billion
    2001: $3.81 billion 
  • In 2010, the total number of visitors to Arkansas was 22.8 million.
    2010: 22.8 million
    2009: 22.8 million
    2008: 23.8 million
    2007: 23.9 million
    2006: 23.0 million 
    2005: 21.9 million
    2004: 20.7 million
    2003: 19.6 million
    2002: 19.9 million
    2001: 19.8 million