Arkansas Industry Insider Newsletter

Commission Approves Fall/Winter Campaign

The State Parks, Recreation and Travel Commission approved a $3.7 million advertising and marketing campaign at its May 17 meeting.

The campaign features Arkansas’s spectacular fall color and includes TV, magazine, online, radio, newspaper, andoutdoor advertising, as well as public relations support. It will run in these markets:

  • Dallas-Ft. Worth, TX
  • Jackson, MS
  • Little Rock, AR
  • Memphis, TN
  • Monroe, LA/El Dorado, AR
  • Oklahoma City, OK
  • Shreveport, LA/Texarkana, AR/TX
  • Springfield, MO
  • St. Louis, MO
  • Tulsa, OK
  • Tyler/Longview, TX
  • Waco/Temple/Bryan, TX 

In addition, Parks and Tourism will invest more than $370,000 in advertising dollars to promote a special multi-media campaign called “More Fun Per Gallon.” The program speaks to the value of an Arkansas vacation to address the possibility of late summer high gas prices.

Join “More Fun Per Gallon” Campaign

As part of the “More Fun Per Gallon” promotion, you are encouraged to team up and enjoy the benefits of packaging. Lodging operations can collaborate with local attractions and restaurants, offering one-stop shopping to travelers, bundling an overnight stay with a good meal and something to do. Additionally, partners might offer an added bonus to guests, such as the inclusion of a local product or premium. 

Once you have created your package, utilize your Partners Log-In for the Attractions Lodging and Dining database on Arkansas.com and enter the details of the package. It’s that simple. Your bundled offer will appear within 24 hours on the website that thousands visit for Arkansas information and deals.

In addition to utilizing the “Deals and Coupons” portion of the website, you can partner with Parks and Tourism on advertising during the “More Fun Per Gallon” promotion. The ad campaign primarily includes radio, supported by in-state TV messaging through a partnership with the Television Broadcasters of Arkansas. You can purchase 30-second radio spots at a discount. These spots will run on the back end of another 30-second spot promoting the campaign, on the same music bed. These radio ads will run in-state from now through the end of July. For additional information for utilizing the radio co-op offer, contact Brandi Childress at 501-975-7272.

Three Arkansas Lakes Ranked in Top 100 for Bass Fishing

In the May issue of “Bassmaster”magazine, editors rank the 100 best lakes for bass fishing in America. Three Arkansas lakes make the cut.

28 Lake Ouachita, Arkansas
49 DeGray Lake, Arkansas
51 Bull Shoals Lake, Arkansas/Missouri


The magazine states, “First, we asked the Department of Natural Resources in every state to rank its top bass lakes based on electroshock and angler catch-rate surveys. Secondly, we asked the B.A.S.S. Federation Nation conservation directors to rank the bass lakes in their states based on access, stocking practices and current health of the fishery, narrowing the list to 100. And lastly, we created a blue ribbon panel of experts, including outdoor writers, Elite Series anglers and fishing industry leaders from across the country, to organize these lakes based on the priorities of bass anglers.”

Big Dam Bridge Chosen as a “Top 10 Bridge Travel Sites"

To acknowledge the 75th anniversary of the Golden Gate Bridge this year, the Society of American Travel Writers selected the Top 10 Bridge Travel Sites” for the U.S. and Canada. Included on the list is Pulaski County’s Big Dam Bridge. In selecting the Big Dam Bridge, SATW said “This is the longest pedestrian bridge in North America – it has never seen car traffic. The two bridge ends connect portions of Little Rock, Ark. The span has hosted weddings, offers a full moon walking tour and has a dedicated foundation for promoting physical fitness.”

Joining the BDB on the list are the Golden Gate Bridge (CA), George Washington Bridge (NY), Lake Pontchartrain Causeway (LA), Royal Gorge Bridge (CO), Smolen Gulf and Liberty Covered Bridges (OH), Overseas Highway (FL), Rainbow Bridge (UT), Confederation Bridge (CAN), and Sky Trail Bridge (CAN).

Bass Reeves Statue

As imposing as the man himself, this impressive 25-foot-tall work of art honors Bass Reeves, the illustrious lawman from Fort Smith, believed to be the first black U.S. deputy marshal west of the Mississippi. Reeves, born into slavery, served for 32 years under Federal Judge Isaac C. Parker. This larger-than-life monument is fitting for a man whose legendary exploits made him one of the most-feared lawman in the Indian Territory. Even though he was an African-American and illiterate, he brought in more outlaws from eastern Oklahoma and western Arkansas than anyone else. He was able to memorize the warrants for every suspect he was to arrest and bring to trial. The impressive work of art is located in Pendergraft Park in Fort Smith at the foot of the J. Fred Patton/Garrison Avenue Bridge.

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