Arkansas Industry Insider Newsletter
Greetings Industry Insiders,

Things aren’t always as they seem. In Arkansas, we tend to be an optimistic bunch (especially when it comes to football). But really, we are always looking to see the bright side of things – whether it’s repurposing a unique Hot Springs historic site to brew up something fresh, or turning a visitor’s stroke of bad luck into an added vacation bonus.

We know a good deal when we see one – like our Deals and Coupons program, where you can let folks know about what specials are available at your property for free on Arkansas.com. Or with opportunities to suggest your location or attraction for inclusion in a national television series.

We also know to never assume. Because just when we think this social media stuff is only for the kids, we may miss out on one of our most lucrative vacation segments – Baby Boomers and Seniors. Read this installment of the Industry Insider to see some of the fresh perspectives of fellow Arkansans.




Joe David Rice
Tourism Director

Free Advertising is Just a Click Away

What’s better than free? Not a whole lot. We know your advertising dollars have to stretch pretty far, so we’re happy to be able to spread the word about the deals and packages your property offers – for absolutely nothing. How? By offering you the chance to list your specials in Deals and Coupons on Arkansas.com.

It’s easy. If you have a listing on our website (also free, just click on this link), you’re ready to begin. Simply log in and click on the Deals and Coupons link to get started. Forgot your password? Call in to (501) 682-7602 and we’ll help you out.

Healing Hot Springs Water Soon to Have Some Hops

Have you heard about this? The Superior Bathhouse Brewery and Distillery is a new craft microbrewery and restaurant on Bathhouse Row in Hot Springs National Park. While it's not yet in full operation, there’s a tasting room and restaurant now open on site. The craft beer tasting room is located in the lobby of the historic bathhouse with a custom-built dispenser with 18 taps. The restaurant offers pub fare and beer-pairing options focusing on Arkansas-based brews.

The owners are opening the project in phases, with plans to make their own brew on-site using thermal spring water, more than likely this fall. When this takes place, it will be the world’s first brewery or distillery to use thermal spring water as the main ingredient. To keep updated on the progress, check out the website here.

Media Assistance Request: The Motorhead Traveler

Have you heard about MAVTV? It’s an up and coming, high-definition television network that focuses on high- octane sports, blockbuster films and programming for the “action-oriented family audience” available on Dish Network channel 248 and DirecTV channel 219.

The network has recently picked up The Motorhead Traveler, which also airs on Travel + Escape in Canada, nuvolari in Italy and FirstHDTV in Russia. Now, host Kevin Cullen wants to come to Arkansas to record programs for future broadcast. He’s looking for the following:

• Four nights in each of two locations in Arkansas (one in the Delta, one in western Arkansas)

• Eight to ten activities in each area, including at least two motorized sport adventures, two cultural experiences, two hands-on art features and other activities to include in each segment.

• While he’s in Arkansas, he’ll need a place to stay for himself and his cameraman.

If you’re interested in taking part in The Motorhead Traveler’s program here in Arkansas, or you have an idea for the show, contact Kat Robinson at (501) 682-7606 or kat.robinson@arkansas.gov. To learn more about The Motorhead Traveler, check out the show’s website here or the show’s Facebook page here.

Customer Service Kudos: Gaston's White River Resort

Visitors from Louisiana discovered a silver lining in a vacation mishap – thanks to the hospitality of the folks at Gaston’s. See what Mary and Frank Harrell had to say about their time in Arkansas at ArHospitalityTips.com.

Mythbuster: The Truth about Boomers and Social Media

Are Baby Boomers and Seniors key targets for your business? If so, you should put more marketing energy into online and social media. According to a recent survey conducted by Google and marketing research firm Ipsos, the Internet is “an everyday part of boomers’ and seniors’ lives,” and it is the primary tool that these groups use to “gather information on topics of interest, outpacing TV and print media by a substantial margin.” So, in other words, the investment you make in search engine optimization and good online content is not only for the benefit of younger generations.

Social media is also important for these older demographics, particularly YouTube. The Google/Ipsos research concluded that more than half of boomers and seniors watch online video, and YouTube is the preferred site on which to do so. Indeed, 82 percent of survey respondents said they use YouTube to watch videos. More than half of the surveyed boomers and seniors said that they follow an organization or business in social media, and Facebook is the most-used social network among these groups.

Seniors and boomers use social media and video for a variety of reasons, with “being entertained” and “staying up- to-date on news” being the most popular. Which means, as a business owner, you need to be sure your website and especially social media content are useful, engaging and informative.

For more information on this study, you can see the full results here. For a breakdown of key data and additional analysis, go here.
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