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Heart of Arkansas Travel Association

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What to know

Plenty of excitement awaits you in Central Arkansas. Here, you'll discover fun cities and towns, unique attractions and scenic outdoor opportunities. The William J. Clinton Presidential and Park in Little Rock is an ideal place to begin your journey through the Heart of Arkansas. The Clinton Center is located in the thriving River Market District, home to museums, restaurants, shops, theaters and nightspots. Also, situated in the River Market is Heifer International, which includes Heifer Village, a hands-on global education facility with interactive exhibits. Across the Arkansas River, the USS Razorback submarine anchors the Arkansas Inland Maritime Museums. Verizon Arena in North Little Rock hosts concerts and sporting events throughout the year. Downtown North Little Rock's Argenta District is a vibrant arts and cultural scene with restaurants, shops, a comedy club and a performing arts theater. Also in the Heart of Arkansas in Jacksonville, located just northeast of the capital city, which is home to the Little Rock Air Force Base. Northwest of the greater Little Rock and North Little Rock area is Conway, a fast-growing city that boasts a university and two colleges plus a variety of new restaurants and shops. Additional destinations in the Heart of Arkansas include Benton, Bryant, Cabot, Carlisle, Des Arc, DeValls Bluff, England, Lonoke, Maumelle and Scott.
P.O. Box 1958
Little Rock, AR 72203