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Two Arkansas Events Named to the ABA Top 100 Events in North America

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World of the Pharaoh's Exhibt
World of the Pharaoh's Exhibt
American Bus Association Logo
American Bus Association Logo
American Bus Association Names World of the Pharaohs Exhibition and Little Rock’s Riverfest as two of North America's 100 Best Events for 2010
Events are a Ticket to Fun and to Critical Group Tourism Dollars
Little Rock, Ark. - The American Bus Association (ABA) announced today that the World of the Pharaohs Exhibition and Riverfest have been designated as two of the Top 100 Events in North America for 2010 by an elite tourism industry selection committee. The World of Pharaohs exhibit opens Sept. 25 at the Arkansas Arts Center in Little Rock and will be on display through July 5, 2010. The Arts Center is one of only four locations on the North American continent where the exhibit will be shown. Riverfest, considered to be the annual opening of the summer season in Arkansas, is always held Memorial Day Weekend. Dates for 2010 are May 28-30 at Little Rock’s Riverfront Park. Inclusion in the Top 100 list, published as a supplement to the September/October issue of Destinations magazine, indicates that World of the Pharaohs and Riverfest offer excellent entertainment value to both tour groups and individual travelers from around the world, said ABA.
With the release of the American Bus Association's 2010 Top 100 Events in North America, ABA celebrates 28 years of the Top 100 Events. What began as a way for motorcoach operators to incorporate new product into their itineraries has grown to one of the most sought-after lists by travel professionals, motorcoach operators, and the general public.
"The attractiveness of World of the Pharaohs and Riverfest as a don't-miss entertainment value is only part of why their selection this year is such a distinction for Arkansas," said Peter J. Pantuso, CTIS, ABA's president and CEO. "The real news here is that World of the Pharaohs and Riverfest have been recognized as a potential magnet for tourism dollars, at a time when reenergizing domestic tourism is so important to our spirit and our economy. The honor gives Arkansas an important boost in visibility among professional tour planners."
According to studies recently completed by researchers at The George Washington University and Dunham and Associates, one overnight visit by a motorcoach group can leave from US $5,000 to more than US $13,000 in a local destination's economy. Those dollars are spent on lodging, meals, admissions, fees, shopping, souvenirs, services, and local taxes.
"Simply put," said Pantuso, "motorcoach groups spend more and stay longer. That's why World of the Pharaohs and Riverfest are truly local economic assets. There is no better way to jump-start tourism than to attract motorcoach groups to a great event and convince them to extend their stay."
ABA's 2010 Top 100 Events Selection Committee selected World of the Pharaohs and Riverfest from among hundreds of U.S. and Canadian events nominated by state and provincial tourism offices and convention and visitors bureaus. Judges considered both event's broad appeal, their accessibility to motorcoaches and skill at handling large groups, and a variety of other relevant criteria.
The Top 100 Events list is available online at
For more information on these Arkansas events and other items of interest to motorcoach operators, contact Renee Robison, group travel manager, for the Arkansas Department of Parks and Tourism, by e-mailing or calling 501-682-1219.

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