Co-op Advertising Opportunities
Arkansas Tourism executes a robust paid and earned marketing strategy in key markets, increasing awareness while driving a well qualified, active travel-planning audience to its official travel planning channels. Download the booklet to explore all the co-op advertising available through this media plan, including opportunities with television, publications, and digital marketing. Arkansas Tourism is also offering special products and rates to assist in the recovery from the COVID-19 pandemic.
2024 Arkansas Total Solar Eclipse
On April 8, 2024, Arkansas will be one of the few states directly in the eclipse’s Path of Totality—the shadow zone of an eclipse that makes the entire spectacle visible. This type of occurrence is rare and anticipation is high, so visitors are already planning their trips before it’s too late!
The Arkansas Travel Guide
The Arkansas Travel Guide is the most comprehensive tourism publication produced for The Natural State and one of the smartest, most effective ways to market your tourism business. With 360,000 copies circulated through a strategic distribution plan, the visually stunning printed piece remains in high demand among in-state and out-of-state readers year-round. The Arkansas Travel Guide is sent out in response to direct inquiries that Arkansas Tourism receives from consumers interested in planning a trip to Arkansas. Not only are consumers requesting a hard copy of the guide, but they are also seeking out its online version and interacting with it on their mobile devices, tablets and computers. Readership of the interactive guide is averaging 3,000 monthly.
Arkansas Motorcycling Guide
The motorcycle market is an important audience that has a significant impact on Arkansas. To reach this affluent demographic, Arkansas Tourism will print the ninth edition of the Arkansas Motorcycling Guide. As the most sought-after resource for motorcycling enthusiasts in Arkansas, this guide stays in high demand year-round. For the 2022 edition, Arkansas Tourism will print and distribute 112,500 copies in major out-of-state markets, as well as in-state.