Co-op Advertising Opportunities
Arkansas Tourism executes a robust paid and earned marketing strategy in key markets, increasing awareness while driving a well qualified, active travel-planning audience to its official travel planning channels. Download the booklet to explore all the co-op advertising available through this media plan, including opportunities with television, publications, and digital marketing. Arkansas Tourism is also offering special products and rates to assist in the recovery from the COVID-19 pandemic. See the 2023 Arkansas Tourism Coop Marketing Opportunities webinar here.
The Arkansas Travel Guide
The Arkansas Travel Guide is the most comprehensive tourism publication produced for The Natural State and one of the smartest, most effective ways to market your tourism business. With 360,000 copies circulated through a strategic distribution plan, the visually stunning printed piece remains in high demand among in-state and out-of-state readers year-round. The Arkansas Travel Guide is sent out in response to direct inquiries that Arkansas Tourism receives from consumers interested in planning a trip to Arkansas. Not only are consumers requesting a hard copy of the guide, but they are also seeking out its online version and interacting with it on their mobile devices, tablets and computers. Readership of the interactive guide is averaging 3,000 monthly.
Arkansas Outdoor Adventure Guide
The Arkansas Outdoor Adventure Guide showcases the rich variety of outdoor activities for thrill-seekers and beginners alike. Readers will be invited to explore The Natural State with captivating photography, inspirational copy and digital content that expands on the experiences featured inside the publication. Don’t miss this opportunity to be in front of 125,000 potential customers looking to book their next adventure in The Natural State!
Arkansas Motorcycling Guide
With almost 30 highlighted routes as well as information on rallies and attractions to visit, the 2023 guide will be a sought-after resource for motorcyclists. Reach more than 150,000 affluent riders who are looking for lodging, dining, and entertainment options by promoting your business in this publication.
Arkansas Total Solar Eclipse Media
On April 8, 2024, Arkansas will be one of the few states directly in the eclipse’s Path of Totality—the shadow zone of an eclipse that makes the entire spectacle visible. Reach consumers who are actively planning their eclipse trips to Arkansas with a targeted native banner ad campaign on Arkansas.com/eclipse.