FY26 Co-op Marketing Opportunities

We’re pleased to announce the launch of the FY26 Cooperative Marketing Program — your opportunity to enhance your advertising impact, expand your reach and maximize the value of your marketing investment.

This year, we're moving forward with a bold, unified vision: to position Arkansas as a must-visit year-round destination for a national audience.  Through this program, we’ll work collaboratively to increase Arkansas’ visibility in the competitive travel space and reinforce its image as a destination rich in adventure, charm and discovery.

Three key updates: (1) We’ve expanded digital and social media offerings to better support industry partners and enhance visibility across platforms. (2) A new Arkansas Tourism website will launch in early 2026, delivering a smarter, more seamless digital experience for travelers. Updates on related advertising opportunities will be shared as they become available. (3) The current Arkansas Travel Guide will remain in circulation, continuing to provide strong value for featured partners. 

Ready to get started? View the presentation below to explore all available opportunities. Let’s make FY26 our most impactful year yet.