Research and Information Services

Section personnel produce a variety of research reports and statistics.

Annual Travel and Tourism Report - This travel and tourism report contains county-level economic impact data that enables users to analyze the economic impact of tourism in each area of the state. These reports are linked below.

Annual Conversion Studies - Conversion studies are performed for the Internet and for traditional broadcast and print media. The results give insight into the effectiveness of tourism initiatives and the economic impact of tourism advertising and the characteristics of Arkansas travelers.

Welcome Center Survey - This ongoing survey is administered to every 50th travel party arriving at each Welcome Center. It provides a more detailed picture of visitor travel habits and demographics.

Specialized research and data collection throughout the year

Travel and Tourism Research Association Membership - Staff members are active in the international organization and in the regional chapter of the Travel and Tourism Research Association to stay current on research techniques and methods to promote and teach the use of objective travel research.

Fulfillment/Tourism Literature - The section is responsible for fulfilling requests for Arkansas’s promotional literature. Approximately 500,000 inquiries are processed each year from those who call, write or order through our website. Independent surveys consistently rate the Arkansas Vacation Planning Kit response time as one of the best in the nation.

Welcome Centers - Arkansas Welcome Centers are located at 13 strategic points of entry to the state. A 14th Welcome Center is operated at the State Parks and Tourism Central Office at 1 Capitol Mall in Little Rock.

Major Welcome Center staff functions are:

  • To act as travel consultants, sharing comprehensive knowledge of Arkansas attractions, scenery, events and history with about one million travelers annually
  • To present a positive first impression of Arkansas and to help persuade visitors to stay longer and discover more attractions
  • To collect useful research data
  • To represent the Department to their communities, playing an active role in local and regional tourism activities

If you are interested in displaying your brochure at the 14 Arkansas Welcome Centers, download and view the brochure guidelines.

For more information about the Research and Information Services Section, or to place an order for bulk tourism literature, contact the Research section at 501-324-1521 or [email protected].