Key Messages

These key messages will help you craft a speech, letter or presentation for National Tourism Week.

  • We are all in Arkansas' Tourism Business.
  • Arkansas residents, school children, retirees, business people, and non-tourism related businesses all benefit from travelers to our state.
  • When visitors spend money in Arkansas, they support our cultural offerings with revenues, they help businesses pay employees and send kids to school.
  • Visitors improve our quality of life.  They help make Arkansas a state known for some of the best natural attractions and activities in the world, in addition to awesome cultural and heritage offerings.

Statistical Key Messages

  • Tourism is one of Arkansas' top three industries with more than 29 million visitors coming to the state in 2017.
  • $7.8 billion was generated in taxable sales by Arkansas tourism in 2017.
  • Arkansas tourism equals jobs. In 2017, the tourism and hospitality industry directly employed 66,195 people.
 
 

Comparable Data Key Message

 

Tourism spending increased in 2017 to $7.8 billion.

2016: $7.6 billion

2015: $7.2 billion

2014: $6.7 billion

2013: $5.9 billion

2012: $5.8 billion

2011: $5.7 billion

2010: $5.5 billion

2009: $5.3 billion

2008: $5.5 billion

2007: $5.3 billion

2006: $5 billion

2005: $4.63 billion

2004: $4.33 billion

2003: $3.94 billion

2002: $3.92 billion

2001: $3.81 billion

 

In 2017, the total number of visitors to Arkansas was 29 million.

2016: 29 million

2015: 28 million

2014: 26 million

2013: 23.3 million

2012: 23 million

2011: 23 million

2010: 22.8 million

2009: 22.8 million

2008: 23.8 million

2007: 23.9 million

2006: 23 million

2005: 21.9 million

2004: 20.7 million

2003: 19.6 million

2002: 19.9 million

2001: 19.8 million