Arkansas Industry Insider Newsletter

Greetings Industry Insiders,

One of our best assets is our fall color. Thanks to the late summer rain we’re now seeing red, yellow and orange leaves in areas of northern and central Arkansas.  How’s the fall color in your area? If you have foliage worth boasting about, we encourage you to snap some pictures and share them through your website and social media.

Another asset we’ve been bragging about lately is the Arkansas Delta. Communications Manager Kat Robinson just returned from a travel writer tour there, and from what we hear, our visitors were quite impressed with the experience.

And, if you’ve got an individual, community or organization worth bragging about in the tourism industry, consider nominating them for a Henry Award. Details on how to make a nomination are below – and the deadline is RIGHT NOW. We welcome your input.

Joe David Rice

Journalists Discover the Delta, Pledge Return

The first week of October, 20 journalists representing media outlets from all over the United States and Canada came to eastern Arkansas for a week long tour of the Arkansas Delta with team members from Geiger and Associates. These writers and reporters were given a personalized tour that took them from Lake Village to Dumas, Helena-West Helena to Forrest City, Jonesboro to Blytheville to West Memphis.  Along the way, the writers learned not only about the attractions along Crowley’s Ridge Parkway and the Great River Road. They also experienced the beauty of the Delta at harvest time.  They were thrilled by the musical possibilities connected with the King Biscuit Blues Festival and with our state’s ties to Johnny Cash.  And everyone of them asked about returning to Arkansas.

The tour has already generated some coverage and more is expected over the next several months. We have already received word that the Canadian RV magazine SCOPE will heavily feature the Arkansas Delta in its February issue. 

How to Increase Holiday Travel

For the 17thyear, the Trail of Holiday Lights will be making spirits bright across The Natural State from the week of Thanksgiving through the New Year.

Be a part of the tradition. Invite people from across the state to visit your community during the holidays to enjoy lighting displays and special events.

Sign up on Also, be sure to "like" the trail's official fan page at and add your events.

Nominate for Tourism Hall of Fame and Other Top Industry Honors

This March, several deserving individuals will join the ranks of Senator Dale Bumpers, Wayne Thompson, Dr. Ruth Hawkins and more when the Tourism Hall of Fame inductee and the Henry Awards are announced.

We’re taking nominations now. Let us know about individuals, communities and organizations that have performed above and beyond the call of duty with their contributions to the success of Arkansas’s tourism industry.

Winners will receive recognition at the 39th Annual Arkansas Governor’s Conference on Tourism in Hot Springs March 3-5, 2013.

Visit Arkansas Industry Insider for a nomination form. All entries must be submitted by Friday, October 26, 2012.

Are Tablets Affecting TV Watchers?

Digital marketing research resource eMarketer took a look at how the rise in tablet ownership is affecting traditional TV-viewing habits. After examining several studies, results reveal tablets seem to not make much difference for most owners. Read more specifics on how this latest device for watching TV is affecting your customers in the full article.

Social Media Savvy: 6 Social Media Essentials

A recent blog post on Martin Waxman’s “My Palette” blog covers six things you need to know when tackling social media for your business. Click through for these essential suggestions to add to your marketing plan.

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