Arkansas Industry Insider Newsletter

Greetings Industry Insiders,

You may notice you’ve received this letter on Wednesday. We realize you have many commitments during the work week, and to assist you with planning for your weekends we’ve moved our Industry Insider release date to Wednesday mornings. It’s yet another way we’re hoping to improve our communication with you.

Good news! The Natural State’s first National Park Service program office is now a reality, thanks to the efforts of Terry Eastin of Fayetteville and Jeff Shannon, dean of the Fay Jones School of Architecture at the University of Arkansas. This program will provide technical and professional assistance for communities to help conserve rivers, preserve open space and develop trails and greenways.

It’s also time to start thinking about those upcoming co-ops for Spring/Summer 2013. These provide an opportunity to share your message inside and outside the state for a fraction of the price.

And as always, thank you for all you do for Arkansas.

Department of Arkansas Heritage Offers Heritage Month Grants

Are you searching for a way to bring in grant money for your non-profit organization? The Department of Arkansas Heritage is offering funds to assist in promoting and preserving the important and unique heritage of all Arkansas communities. Through the Heritage Month grant program, non-profits can request up to $5000 to support a project that reflects the theme of “Saving Our Heritage: Arkansas’s Historic Structures.” This year’s event will focus on structures around the state that highlight our history and heritage.

If you’re interested in acquiring an application, head to or contact the Heritage Month Grant Coordinator at


National Park Service Coup for Arkansas

The Rivers, Trails and Conservation Assistance Program of the National Park Service (NPS) is establishing its first office in the state of Arkansas. It will be located alongside the Fay Jones School of Architecture in Vol Walker Hall, currently under renovation at the University of Arkansas in Fayetteville.

Richard Davies, executive director of the Arkansas Department of Parks and Tourism, praised the move. “To have a Rivers and Trails office located within the Fay Jones School of Architecture is a perfect fit. It will give all of us another resource to help us keep Arkansas the Natural State.”

Guy Headland, outdoor recreation planner for the Rivers and Trails program, will be responsible for projects in Arkansas, southern Missouri and southern Kansas. Headland is the former owner of Headland Landscape Architecture in Springfield, Mo., and is a registered landscape architect in Missouri and an inactive license holder in Arkansas. He received a Bachelor of Business Administration from Mississippi State University and a Master of Landscape Architecture from Louisiana State University.

More information about the Rivers and Trails program is available here


Little Rock’s Downtown is Up There

Little Rock is ranked fifth on’s “Top 10 Downtowns” list.

The site describes the vibrant district: “Located along the Arkansas River, downtown Little Rock draws visitors for its nightlife and broad dining scene.” The article also references the River Market and the William J. Clinton Presidential Center and Park, as well as more than 45 restaurants and 50 shops.

Other cities on the list include: Fort Collins, CO; Charleston, SC; Alexandria, VA; Boise, ID; Stamford, CT; Lincoln, NE; Provo, UT; Hollywood, FL; and McAllen, TX.

Click for the full article.

Advertise like a Big Brand With a Little Budget

You’ll soon receive the 2013 Cooperative Advertising Opportunities book. It's a great resource to use as you develop your marketing plans for next year. You’ll find discounted rates in national magazines, regional radio stations and “mainstays” such as the Arkansas Tour Guide, Spring/Summer Newspaper Insert, Fall/Winter Magazine Co-op and Arkansas Fishing and Outdoors Guide.

You don’t want to miss out on this kind of exposure. To request a co-op book, contact Linda Scroggin at 501-975-7285 or


Social Media Savvy: How often do you think about content?

When you consider all of the content you’re collecting and creating almost daily – marketing messages, sales materials, pictures of your business or product, videos, customer feedback and responses – the answer becomes clearer: You think about it a lot.

A report from AOL, “Content is the Fuel of the Social Web,” found that 53 percent of time spent on the Internet is directly attributable to content consumption – watching videos, reading articles, looking at photos and so on. As a business, you need to be in the content business in order to reach, satisfy and attract customers.

The challenge for many business owners and marketers is finding time to create new, worthwhile content on a regular basis. There is another option – content curation. According to Rebecca Lieb, author of the book Content Marketing, content curation is “a highly proactive and selective approach to finding, collecting, presenting and displaying digital content around predefined sets of criteria and subject matter.” For example, if you’re operating a Facebook business page focused on hospitality or tourism, you can seek out and share or comment travel industry content created by others.

Your followers will likely appreciate your spreading news of interest to them. In addition, others may appreciate having their content shared with a broader audience and will, in turn, share your content with their audiences. Be sure to source the material appropriately and don’t claim credit for someone else’s content.

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