Don’t try to tell Chuck Maxwell that there’s no such thing as love at first sight, because the 46-year-old transplanted Texan knows better.
“Literally, as we drove over the ridge coming up Highway 71 to first come to town it was like, ‘Wow. Yep, this feels right.’ And it always has ever since then,” he said. “There was this vibe; I knew I had found what I was looking for in a place to live. It felt really similar to Austin, where I grew up. It was a college town and it just had a lot to offer.”

Chuck’s wife Gail, a fitness instructor, was in the car and was similarly impressed. “I was blown away by Fayetteville,” she said. “It has a real community feel. Not too big; it’s real manageable so you get to know people. We really like the weather, too. I like the fact that we get the four distinct seasons, that was very appealing.” 

So began the long-running love affair between northwest Arkansas and the Maxwells. The Texas natives moved from the concrete and oil fields of Houston where Chuck finished his post-baccalaureate work in perfusion. Fayetteville’s wild and unspoiled landscape – coupling interesting topography with miles of roads to explore – spoke to them both; he as a lifelong cyclist and she as a marathoner and triathlete. It wasn’t long before they’d found a circle of kindred spirits.

“We immediately made friends; it was just a community of very active people, like-minded, open-minded, just all-around friendly people.” Gail said. What Fayetteville and the surrounding communities did not have at that time was a well-developed set of trails, particularly to accommodate the emerging mountain biking segment of the cycling population.  

“Before the 1980s there were no mountain bikes, cycling was virtually all done on the roads and then gravel roads,” Chuck said. “When people started to discover that they could ride bikes on trails, most of them were hiking trails at that point.

“As mountain biking started taking off, people could see that this was not just a fad and was actually going to continue to progress. At that point, mountain bikers started recognizing in order to have more and better trails they were going to have to help build and maintain them.” 

Ozark Off Road Cyclists, a chapter of the International Mountain Biking Association, formed for just this purpose, a group Chuck not only joined but has helped lead as its president. Throughout its history, the OORC and its members has helped advocate and develop local trails, promote the sport through group rides and sponsor competitive events as part of the Arkansas Mountain Bike Championship Series. 

But the group’s most enduring contribution has been building more than 100 miles of mountain bike trails, maintained and protected throughout the region. Over the years, the group’s members have become experts in designing and constructing trails that keep one eye on the sport and one on conservation.

“For years, mountain bikers have been educating themselves on how to do it sustainably, how to build trails so they wouldn’t erode, which is a big issue with hiking trails,” Chuck said. “That’s what mountain bikers and all of these mountain bike organizations that are out there helping protect and build and maintain trails understand and recognize. There’s a need for trails, but trails that aren’t damaging to our environment and that are going to be there for a longer than the next significant rain event.”

This grassroots effort has come a long way over the years. The work that has been accomplished has lent considerably to the quality of life in this part of Arkansas, a lifestyle that has revolved around and long revered the outdoors. 

“In Arkansas, you’ve got a low population in regard to land mass to begin with; you’re looking at 3.5 million people in the whole state. That’s the population of Houston alone,” Chuck said. “So I think that’s a big benefit. Even though this area is growing, it’s still a beautiful environment with a lot to offer people who enjoy being outdoors and active, not just for the cycling, but hiking and canoeing and rock climbing, as well. There’s a lot to offer outdoor enthusiasts in general.” 

“Plus, it’s easy to access that natural environment. You can be just a few minutes away from your local park or take a 30-minute or an hour’s drive to your favorite trail that’s way out in the wilderness where you can go and not see another person for the entire day if you hit it at the right time. There’s just an enormous variety in what we offer.” Today, the trails in northwest Arkansas represent some of the best riding in the country. Particularly noteworthy are routes at Black Bass Lake and Lake Leatherwood in nearby Eureka Springs, Devil’s Den State Park and Mt. Kessler in Fayetteville, Hobbs State Park in Rogers and Slaughter Pen in Bentonville. 

“The mountain biking that is here represents a real diversity,” Chuck said. “You’ve got everything from the Railyard in Rogers that is specific to a jump-oriented, trick-oriented dirt progression park for someone in their youth who really enjoys getting off the ground and testing that skill. And, you’ve got very beginner-friendly trails like what’s around Lake Fayetteville or some of Slaughter Pen, the lower stuff, that doesn’t have a lot of elevation, just gentle easy slopes for people to get out on the trail and start to see what it is to ride off the pavement.”

The trails system developed through OORG and other public and private entities benefit a wider community than just mountain bikers, providing walkers and runners of all ages the facilities to stay active. Gail has experienced this firsthand through her own training as a runner and cyclist. The University of Arkansas agripark and trails around Lake Fayetteville are just two places that regularly attract runners and walkers of all ages. Gail, who has been a personal trainer for 32 years, also noted a unique twist in the area’s demographic. Northwest Arkansas is trending younger, she said, both in the chronological sense and as a state of mind. 

“In the last 15 years, I have focused (my personal training) more on the senior populations,” she said. “This is also a very desirable place for very active seniors, people who are in their 60s and 70s. One client of mine is 91 and she’s out in the garden, doing hikes, walking.” 

Like cyclers, runners enjoy a full calendar of their own. The Hogeye Marathon and Chile Pepper Cross Country Festival in Fayetteville, Run Bentonville half marathon and War Eagle Tail Twister trail runs in Rogers are but a few highlights. 

“The diverse terrain is amazing,” she said. “The trail system we have now, some of the work that Chuck has done at Lake Fayetteville is beautiful; there’s more than six miles there and there are runners out there all the time.” Not to be lost in all of this is the area’s long-held road cycling community, which Chuck enjoys, and emerging triathlon culture, with which Gail has competed. Finding a favorite road route is practically as easy as walking out of your garage and pointing. 

“The access south of Fayetteville is so nice and easy, there’s so many different routes that I can take.” Chuck said. “A favorite one is probably a 70-plus mile day going out Highway 71 and over past Hogeye up and around Strickler, then dropping down into Devil’s Den and doing what we call both sides of the Den. Then it’s up and out Highway 74 to Winslow.”

“It’s a pretty significant elevation change throughout all that, plus some nice flat areas just to catch a little tailwind. But that’s just one of the rides I can take; I can just leave my house and do a 25- to 35-mile ride or I can go do a 70- to 100-mile ride.”

Perhaps the most conspicuous testament to the active, outdoor culture of northwest Arkansas is the Razorback Regional Greenway. Completed in 2015 at a cost of about $38 million, the project is comprised of 36 miles of primarily off-road, shared-use trails extending from Bella Vista at the Missouri state line south to Fayetteville. Along the way, six communities and dozens of popular attractions are linked including the University of Arkansas, shopping areas, historic sites and neighborhoods. The trail has also brought economic development to the communities it connects; all along the Greenway, you can find local restaurants, shops and a growing number of microbreweries and populations as diverse as the geography. Hop off the trail in Fayetteville after a run for a hand-crafted brew at Columbus House or Fossil Cove breweries, or cycle up an appetite for one of Pedalers Pub’s wood-fired pizzas in Bentonville. It’s an eclectic scene Chuck compares to the Austin of his youth. “I think it has to do with the towns and the environment they create and the age of the families that are living here,” he said. “Especially in today’s day and age where we know fossil fuels are short-lived and everybody’s looking for the next alternative energy, the mindset of today’s society knows and understands and recognizes that we have to find a way to be sustainable.” 

“We have responsibilities to the environment in order to help protect where we live and how we live. I think that’s playing into the health of the communities because people see and recognize that.” 

The Razorback Regional Greenway project, funded primarily through grants by the Walton Family Foundation and the U.S. Department of Transportation, is also the capstone on this growing area’s reputation for excellent outdoor amenities that is gaining nationwide attention. 

“We’ve definitely been getting a lot more press that northwest Arkansas is an affordable place to live and extremely desirable,” Gail said. “I have a connection with a lot of people back in Austin and some of them haven’t been to Fayetteville yet, and now they’re asking more questions about it because we’re out there.” 

“Sometimes we feel like we’d like to keep it our little secret,” she laughed. “It’s just very comfortable here, definitely a little piece of heaven.”


Insider Knowledge

Your town in three words:
  • Friendly, outdoorsy, eclectic
Best places to eat:
  • Green House Grill-"Local fare, a lot of farm to table. I like their shiitake quinoa stir fry."
  • Kona-"Our new Indian restaurant. I really like the vibe here"
  • Kobe-"Love the sushi."
  • Pesto Cafe-"Great Italian"
Best local event:
  • Square 2 Square Bike Ride-"Covers Springdale, Fayetteville and goes into Bentonville. Pretty fabulous."
  • Bikes, Blues & BBQ-"We get a huge crowd of visitors through here. Lots to see and do."
  • SpringFest-"We've added music to this event to make it more of a street festival to go along with the local vendors."
  • Chile Pepper Run-"Always been a favorite, off-road course. Just beautiful."
Favorite day trip:
  • Bentonville (30 minutes north)-"The Walton family's legacy looms large here, including the outstanding Crystal Bridges Museum and Walmart Museum on the town square."
  • Rogers (30 minutes north)-"Catch a concert at Arkansas Music Pavilion or a foul ball at a Northwest Arkansas Naturals baseball game."
  • Eureka Springs (1 hour northeast)-"A place like no other. Eclectic shops, interesting people--the entire cliff-hugging downtown is on the National Register of Historic Places."
  • Altus (1 hour, 16 minutes southeast)-"Tour Arkansas Wine Country's five area wineries, some open seven days a week."
  • Ponca (1 hour, 14 minutes east)-"Access the Buffalo National River for a relaxing and scenic day's float."