Marketing & Communications

The mission of the Communications Section is to increase travel awareness and visitation to Arkansas by portraying a positive image of the state through visual, electronic and editorial communications. The nine-member team fulfills editorial, photographic, and research requests from both traditional and non-traditional outlets in an effort to increase travel awareness of Arkansas’s tourism product. Staff-driven tourism initiatives encompass the publication of e-newsletters, media releases, blogs, media kits, brochures and travel guides. In addition, the Communications team maintains the integrity of Arkansas.com and its several mini-websites oriented towards niche tourism markets. Other responsibilities range from working with visiting journalists to developing promotions throughout the state.